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of expectations and have the skills and confidence to deliver services that meet the needs of the citizens of Aberdeen in the 21st Century whilst at the same time feeling
empowered to support and challenge their colleagues to do the same.
- Reshaping our estate – Working to establish how the Council and partners can best use their asset base to efficiently deliver services and support wider transformation
aims. The Council holds significant physical resources, and, through the implementation of an updated Estate and Asset Strategy, including a Schools Estate Plan, we
will continue to work to optimise the use of our assets, including rationalisation and a review of assets with communities, to maximise utilisation within a reduced footprint.
By its nature, the estate should react to the requirement to deliver services and interact with other transformation programmes.
- Reforming how we work through digital - Digital and data have been, and remain, fundamental in both leading and enabling the continuing transformation of the organisation.
The work will develop and provision the foundational technologies, infrastructures, systems, and skills that will enable and underpin service designs and transformations,
taking full advantage of opportunities presented through the rapid acceleration of digital technology, the availability and management of data and how this can support
both planning and transactional services for our customers.
- Empowering citizens - Our continued ambition centres around the empowerment, independence, and self-serving ability of our citizens. We continue to challenge the cut-
off points between the customer and service delivery function, ensuring a single point of accountability for the customer experience empowered to drive more customer
centric behaviour. Our approach to improved outcomes is focused on customer relationships and is based on the following 4 themes: Demand Prevention; Integrated
Digital Access; Proactive Customer Engagement; and Embedded Customer Centric Culture.
c. Environmental Sustainability
As part of the approval of the Council Energy and Climate Routemap on 6 May 2020, a Council Energy and Climate Plan was instructed. On 28 February, 2022 Council set the
Net Zero Aberdeen route map which sets a net zero target for Aberdeen City by 2045. Scrutiny will be through the Council’s Climate Change Report, produced annually to meet
requirements of Public Bodies Climate Duties and an update was provided to the Net Zero, Environment and Transport Committee on 31 October 2023.
As detailed in the Council Delivery Plan (Council, 6 March 2024) the strengthened alignment of the commissioning intentions to support the Council’s priorities of addressing
climate change by reducing Aberdeen’s carbon emissions by at least 61% by 2026 and adapting to the impacts of our changing climate are highlighted.
The two significant local drivers behind Net Zero Aberdeen and Aberdeen Adapts are the Economic Policy Panel’s recommendations and Moody’s credit rating, the recent
assessment of which noted that for overall environmental risk, Aberdeen scored neutral to low (E-2), reflecting low exposure across all categories, but a moderately negative
exposure to carbon transition risks given the significant dependence of the city on the oil and gas sector, an issue which this route map sets out to address.
Outlook for the City
• Aberdeen Economy – General
Aberdeen is at the heart of one of the most prosperous regions in the UK outside of London. Comparatively, economic activity in Aberdeen and the North East is high due to a
host of factors including the concentration of activity for the Energy Sector. Gross value added (GVA), productivity, disposable income levels, house prices and commercial
property returns are significantly higher than Scotland and UK averages, however it has faced several challenging years. Last year, the Aberdeen Economic Policy Panel noted
the rate of employment in the region had dropped at a steeper rate than in the rest of Scotland. This has begun also to recover in 2023 but is still behind pre-pandemic levels.
Further, North East homeowners have seen house prices fall and renters have seen rents increase at steeper rates than the national average. This is an export-led economy
with the city region making a disproportionately positive contribution to Scottish exports demonstrating the international reach of the city region.
The diversity of the economy provides significant opportunities for investment and business growth in both the short and longer term. The strength of the recovery in Aberdeen
City depends upon the recovery in the energy sector where the outlook continues to evolve. In the longer term the transition to Net Zero is both a challenge and an opportunity
for the sector.
The population is still projected to grow over the next 35 years, and this has informed the preparation of the statutory Aberdeen City and Shire Strategic Development Plan for
the region, and Aberdeen Local Development Plan for the city. This will obviously increase demand on a range of Council services, including roads, education, and social care,
as well as partner services such as health but will also provide us with new opportunities to grow our business and income base and further strengthen Aberdeen’s position as