9
Shaping the future of Newlands Centre
NewlaNds CeNtre – streNgths, weakNesses, opportuNities aNd threats
Strengths Weaknesses
Good access to central city and Johnsonville town centre through road
and bus connections
Serves a growing population base, particularly with the development
of nearby suburbs like Woodridge
Good community, education and recreational facilities within close
proximity eg new community centre, Newlands Park and skate park,
sportsfields, schools
Land capacity within the town centre; large area of flat and
accessible land
The Council owns land and assets in and around the centre and may
be able to utilise these to contribute to the revitalisation of the area
There is a flexible planning regime that does not overly restrict
land uses
Relatively strong sense of community; more family friendly and slower
pace than central city
Good level of community support for revitalisation of the centre
Good amounts of off-street and on-street parking
Contour differences offer potential for underground parking and for
varied building heights with minimal impact.
Poorly designed, disjointed and not performing to its full potential
No significant retail anchor
Many areas of the centre are in a poor state of repair requiring private
and/or Council investment to improve
Fragmented land ownership and multiple land owners
There are several areas where people feel unsafe and there is evidence
of tagging and vandalism
Pedestrian connections and public open spaces are limited and/or in
poor condition
Land improvement costs are high compared to land value making it
difficult for the market to respond to redevelopment
Vehicles and car parking areas dominate the area
Newlands Road carries a relatively high level of traffic and is difficult
to cross safely; there is no direct and safe pedestrian connection across
Newlands Road to the bus stop, Newlands Park and Newlands
Primary School
Pedestrian routes through the centre are not well defined
Lack of housing choice
Relatively exposed in all weather conditions
Very little after-hours activity
The internally focused layout of the shops in the mall area reduces the
ability to have active street edges fronting Bracken Road and Stewart
Drive. The layout also creates an awkward, non-active area behind
the shops.
Opportunities Threats
There is a significant proposed private investment (a new supermarket)
– this would contribute significantly to the revitalisation of the centre,
in combination with car parking and public open space improvements
Introducing residential development in the centre and increasing the
density of residential areas immediately around it would help support
the centre and increase its vibrancy
Long-term redevelopment opportunity within the retail/commercial
area, including residential living above ground floor activities
Opportunity to build off the investment made in the new community
centre and create a stronger link with the rest of the centre,
particularly the main retail area
Significant opportunity to make the centre a lot more pedestrian
friendly and to create a new pedestrian-focused area within the main
shopping area
There is significant opportunity to improve the overall design of the
centre, and to make Newlands into a more distinctive place with a
positive identity
Long-term there is an opportunity to create a more active street
frontage along Newlands Road with a mix of commercial, business
and retail activities at ground level, and residential living above
Renovation/redevelopment of the Council housing stock in
Batchelor Street
With an upgrade of the central car parking areas, there is an
opportunity to improve parking to support local businesses and
services; and to formalise other car parking areas.
Ad-hoc development within the Centre has the potential to
significantly constrain redevelopment and revitalisation efforts
The level of improvement to the Centre will largely depend on what
private investment can be attracted
General lack of investment – other areas of the city are more attractive
for private investors; other areas rate as higher priority in terms of
Council investment
Economic downturn delays private/commercial investment
Lack of buy-in to the future development potential of Newlands Centre
by landowners, investors and developers
Disparate land ownership constrains future redevelopment by making
it difficult to amalgamate sufficient land to enable development
schemes to proceed or to gain consensus on development proposals
Growth in vehicle traffic will increase congestion and make conditions
for pedestrians unsafe and unpleasant
Lack of implementation mechanisms and limited Council funding for
new projects
Lack of long-term political will and community consensus to achieve
the vision.